Magis
Magis is the brand that has given a novel twist to domestic design, building its identity on incorporating leading edge technology into mass production.Founded in 1976 in the bustling north eastern corner of Italy by a newcomer to the furniture business, Eugenio Perazza, Magis is today a giant international design laboratory that constantly puts itself to the test, seeking technological sophistication and employing a highly diversified workforce.
Magis seizes the day. It embraces the creativity of leading global designers, such as Richard Sapper, Jasper Morrison, Stefano Giovannoni, Marc Newson, James Irvine, Konstantin Grcic, Ron Arad, the Bouroullecs and many others, and channels it towards objects perched on the cutting edge.
The company even earned kudos from the trendsetter’s bible, Wallpaper, which placed Perazza on top of its list of “Ten who will change the way we live”.
The company catalogue is heterogeneous, often divided into technology families entrusted with a clearcut strategy to different designers. Magis’ pace setting reinterpretation of mundane household plastic articles is a case in point: “Step” (1984) is a folding stepladder designed by Andries and Hiroko van Onck. “Bombo” (1997) is Stefano Giovannoni’s playful bar stool – a product that reaped massive revenues for the company.
Another product that Magis has become known for is the “Air-Chair” (2000) by Jasper Morrison, which combines deceivingly simple design with a sophisticated gas-assisted injection moulding process. “Chair_One” (2003) is a die-cast aluminium chair with a skeletal frame born of the talent of Konstantin Grcic, a design that propels the brand towards new manufacturing goals, and decrees “the end of the dictatorship of plastic”.
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Magis / Steelwood
The Steelwood chair is the product of Ronan and Erwan Bouroullec's latest collaboration with Magis. It utilizes two very conventional materials, steel and wood, to achieve a simple and comfortable chair, which is aimed to become more delicate through...
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Magis / Tosca
The Tosca chair by Richard Sapper for Magis is an elegant stacking chair suitable for indoor or outdoor use. Its sleek and curvy frame is both functional and stylish. Great for commercial or residential use, the Tosca chair is available in glossy pol...
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Magis / Chair First
The Chair First is a new design for Magis by Stefano Giovannoni. This stacking chair in polypropylene with fibre glass added is air moulded, and suitable for indoor or outdoor use. Available in eight colors: black, white, red, beige, blue, lime, purp...
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Magis / Air chair
Designed by Jasper Morisson for Magis, these lightweight stackable chairs are great for indoor or outdoor use. The Air chair is air molded and made of polypropylene with glass fiber added. Available in: orange, sky blue, green, light green, beige, wh...
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Magis / Striped
The striped collection by Ronan and Erwan Bouroullec for Magis was designed specifically for outdoor use, and is a great way to add color and style to your outdoor space. The collection includes dinning chairs, lounge chairs, chaise longue, bar and c...